NEWS ITEMS:

• Netscape Navigator to include Macromedia Flash [ 6/10/98 ]
• Have you hugged your Meta Tags Today? [ 6/6/98 ]

---

Netscape Navigator^TM to include Macromedia Flash

Netscape Communications Corporation and Macromedia, Inc. announced the inclusion of Macromedia Flash in the next version of Netscape Navigator 4.X. This marks the first time Netscape has included a third-party product in its main browser installation package.

Marc Andreessen, executive vice president of products at Netscape. "As an avid user of Flash, I can attest that including the Flash Player in Navigator will bring an exciting new dimension to the web experience."

Flash has experienced over 40 million downloads in the past year, reinforcing the readiness of internet users to add vector-based animation potential to their browsing experience. Professional web designers use Flash to create and deliver compact, fast, and beautiful vector-based graphics and animation for the web.

For more information on Flash, call Hemispheres at 602-820-5233 or e-mail.

Return to top

---

New Meta Tag Survey [ 6/8/98 ]

The numbers are in ... of 31,000 web sites surveyed only 30% use meta tags. What does this mean and why should you care? The survey by SiteMetrics Corp showed 70% of web sites surveyed were missing Meta Tags. Meta Tags are encoded into a web site to enhance search results for some of the most popular search engines. If you site is not utilizing meta tags (both keyword and description), search results for your site may suffer.

Using Meta Tag keyword encoding can make a difference in the prioritizing of search results. Meta Tag descriptions will impact the description that search engines return on those keywords.

If you would like more information about this important aspect of web development, please contact us.

Return to top

---